This course equips learners with essential skills to plan, design, and market effective small business websites. Participants explore popular platforms such as Wix, Squarespace, WordPress, and Shopify, comparing their strengths, limitations, and suitability for different business goals. The program emphasizes clear navigation, responsive design, strong homepage messaging, and persuasive calls to action that drive enquiries, bookings, and sales. Learners also discover how to build trust through testimonials, contact options, and legal pages. Finally, the course guides students in analysing competitor sites, gathering design inspiration, and creating tailored inspiration boards to ensure websites are professional, user-friendly, and aligned with marketing outcomes.
Social media course
A content marketing course equips learners with the skills to create, distribute, and manage valuable content that attracts and engages target audiences. It typically covers topics such as storytelling, SEO, social media strategy, blogging, video marketing, and analytics. Learners gain practical knowledge on building brand awareness, nurturing customer relationships, and driving conversions through consistent, high-quality content. The course also emphasizes understanding audience needs, crafting compelling messages, and measuring performance to refine strategies. By the end, participants are prepared to design effective campaigns that balance creativity with data-driven insights, making them valuable assets in today’s digital marketing landscape.
This course introduces the fundamentals of domain names, URLs, and domain management from a marketing perspective. Learners will understand how domains support brand identity, credibility, and customer trust. The session explores how to choose a clear, memorable domain aligned with audience needs, select appropriate extensions, and avoid common mistakes. It also explains the role of registrars, renewals, and how domains connect to hosting platforms. By the end, learners will be able to justify a professional domain choice that supports long-term brand growth and a smooth customer journey online.
This session introduces learners to the core decisions behind building an effective small business website. It explores how platform choice influences launch speed, flexibility, long term growth, and marketing performance. Learners compare website builders, content management systems, e commerce platforms, and custom coded solutions, linking each to business goals. The session also examines essential website features such as clear navigation, responsive design, strong hero sections, calls to action, and trust signals. Finally, learners analyse real websites to gather inspiration, evaluate layout and tone, and translate observations into practical design decisions for their own project website.
This course introduces the core marketing principles behind effective website design. Learners will explore how to define a website’s purpose, identify and understand target audiences, and align branding decisions with business goals. The course also explains how to create a clear and practical website brief that guides structure, content, and user journeys from the outset. In addition, learners will develop skills in reviewing competitor websites to identify strengths, weaknesses, and opportunities for improvement. By the end of the course, learners will understand how to plan purposeful, user-focused websites that support enquiries, bookings, sales, and engagement while delivering a clear and professional online presence.