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This course provides a practical introduction to planning an effective website, whether for a business, project, or personal brand. It focuses on helping learners understand the key steps required before building a website, ensuring it is purposeful, user-friendly, and aligned with clear goals.
Learners will explore how to define the purpose of a website, identify target audiences, and structure content in a way that supports engagement and conversion. The course also covers essential planning elements such as site mapping, page hierarchy, and user journey design, helping learners think strategically about how visitors will navigate and interact with their site.
In addition, the course introduces basic concepts of branding, layout planning, and content organisation. Learners will gain an understanding of how design choices, messaging, and functionality work together to create a strong online presence. There will also be a focus on accessibility, mobile responsiveness, and ensuring a smooth user experience across different devices.
By the end of the course, learners will be able to create a clear website plan, including a structured outline of pages, key content areas, and user pathways. This will provide a strong foundation for moving into the development or build stage, whether using website builders or working with developers.
This course is ideal for beginners, business owners, and anyone looking to plan a website with confidence, ensuring their online presence is professional, effective, and aligned with their goals.
An intro to small business website planning
A practical guide for choosing and managing business domain names.